Pricing Design

Pricing projects can feel tricky, but it doesn’t have to be. Dan Mall explains how to earn more, by understanding what goes into a price (and why hourly rates don’t work) and what your clients really want—and are willing to pay for. Learn the right questions to ask and when, and ways to turn client requirements into numbers, with a real-world example from Dan’s agency. Whether you’re running a shop or going solo, this is a book you can’t afford to miss.

WHAT ARE A BOOK APART BRIEFS?

Briefs are ebook-only guides to essential fundamentals, of-the-moment techniques, or deep nerdery on a single aspect of a topic. Whatever the book, you’re only a quick break away from learning vital, practical know-how.