Stories That Stick - Kindra Hall

Stories That Stick

By Kindra Hall

  • Release Date: 2019-09-24
  • Genre: Business & Personal Finance
Score: 4.5
4.5
From 38 Ratings

Description

What stories do you need to tell, and how do you tell them?

Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.

Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:
The Value Story—convince customers they need what you provide.The Founder Story—persuade investors and customers your organization is worth the investment.The Purpose Story—align and inspire your employees and internal customers. The Customer Story—allow those who use your product or service to share their authentic experiences with others.
Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.

Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?

Reviews

  • Stories That Stick - Kindra Hall

    5
    By KyleMontrose
    And just like that I truly think this was my best read ever!! To be able to truly communicate with people by getting my thoughts across in a way that everyone can understand. Most importantly in a way that they will remember! Love Kindra. Could read her for hours. She is funny and witty!!

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