McDonald's and the Hotel Industry - Mark B. Vandenbosch

McDonald's and the Hotel Industry

By Mark B. Vandenbosch

  • Release Date: 2003-01-09
  • Genre: Business & Personal Finance


McDonald's, one of the world's strongest and most recognizable brands, intends to extend its "world's best quick service restaurant experience" brand into the hotel industry by launching a hotel in Illinois. An industry observer examines the hotel venture's positioning options and the McDonald's brand extension into a different product class.